2025 Denim Day

Denim Day is an annual campaign that takes place in April, promoting awareness of sexual violence and supporting survivors. It began after a 1998 Italian Supreme Court ruling overturned a rape conviction because the victim was wearing tight jeans, implying she must have helped remove them, thus consenting. This sparked international outrage and led to Denim Day as a symbol of protest against victim-blaming and sexual violence.

Participants wear denim to show solidarity with survivors and to promote education around consent and sexual assault prevention. It is commonly observed in April during Sexual Assault Awareness Month (SAAM).